Bruno Sacco - the face behind the Mercedes SL

Bruno Sacco is the face behind the Mercedes SL, which as a 300 SL is even one of the most sought-after classic cars ever.

Bruno Sacco was born on 12.11.1933 in Udine, Italy. Sacco first completed an apprenticeship as a surveyor before visiting the 1951 Turin Motor Show and being so fascinated by the Studebaker Starlight that he moved to Turin in 1952 to study mechanical engineering. During said studies, Bruno Sacco gained his first experience as a designer at the Italian design firm Carozzeria Ghia, as well as at the Pininfarina company, doing smaller commissions for them.

Later he got to know Karl Wilfert, the engineer responsible for body construction at Mercedes, who finally invited him to Sindelfingen in 1957. There he was then hired on 13.01.1958 at Mercedes as a stylist.

Bruno Sacco - his career at Mercedes

Bruno Sacco's career at Mercedes was initially marked by a great fascination with the Mercedes SL. In the mid 1960s, Sacco even acquired the Mercedes 300 SL (W198) exhibit. From 1970 onwards, Bruno Sacco then took charge of the "Body Design and Dimensional Concept" department, before finally succeeding Friedrich Geiger in the main styling department in 1975 and setting the tone in terms of Mercedes appearance. A special feature of his style were the wide side protection strips, which were later also named after him: the Sacco boards. In 1993 he was promoted to head of design and as a member to the directorate until he finally retired in 1999.

Bruno Sacco's success at Mercedes Benz

Looking back, Mercedes connoisseurs say that Bruno Sacco's success was condensed into the Mercedes SL, with the R 129 SL series considered his "masterpiece."

Other series for which Bruno Sacco is known include the state coach Mercedes Benz 600 (W100), the Pagoda 230 SL, the 250 SL, the 280 SL of the W113 series, the C111, the Super-Series W126, the Mercedes 190 (W201), and the A-Class.

The SL series R 129 - Bruno Sacco's masterpiece

The SL series R 129, which is also considered Bruno Sacco's masterpiece, stands for sportiness and comfort. In 1990, Sacco received the "Car Design Award" for the car. He was able to score with the clean lines and surfaces, as well as a slightly wedge-shaped body.

Mercedes classic car spare parts

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